COLOR.ME contains up to 45% water, it defines the proper consistency of the color cream. The water for the COLOR.ME formulation is purified and distilled. The water that is used to cleanse the production machines and the color cisterns is released back into the water where it was taken from after being treated by the manufacturer’s in-house water treatment plant. It actually leaves the factory cleaner than it had arrived. COLOR.ME is an ammonia and PPD free honey based hair color with pomegranate and shea butter. It is formulated to be gentle on the hair and scalp, while delivering beyond all color expectations.